Branding that reflects your calibre.

Most lifestyle, wellness, and boutique brands struggle to look as premium as they feel — which means they get overlooked, blend in, or miss out on their dream clients. That’s where I come in. I create elevated, strategic branding that reflects the quality of what you offer — so you can attract the right people, grow with confidence, and finally feel proud of how your business shows up.

Meet Amber

Amber Ford

I’m here to help you find clarity and confidence in your brand, so you can focus on your passion and grow a heart-led business you’re proud of.

I know what it’s like to feel unseen in a saturated industry, especially when your brand doesn’t reflect the depth of who you are.

That’s why I partner with thoughtful founders in wellness, lifestyle, and boutique hospitality to create branding that feels aligned, elevated, and quietly powerful.

This isn’t about impressing. It’s about connecting with the right people, for the right reasons.

A Studio Specialising in…

  • Strategy, Identity, and Creative Direction
    Your brand deserves more than a logo — it needs roots. Together, we’ll uncover your mission, values, tone of voice, and ideal client, then shape a full identity system guided by creative direction and moodboards that reflect your truth. Built for clarity, connection, and growth.

  • Design That Feels as Good as It Looks
    Whether it sits on a shelf or ships in a box, your packaging should tell a story. I design elevated, purposeful packaging for lifestyle, wellness, and boutique products — making sure your brand is felt long before it's opened.

  • Beautiful, Intuitive, Custom Layouts
    From Squarespace builds to custom-designed sites for your developer, I create websites that are easy to use and deeply aligned with your brand. Clean, calm, and conversion-ready — no code, just clarity.

  • Your Brand, Brought to Life Across Touchpoints
    Menus, brochures, signage, social graphics, launch campaigns — I design cohesive materials that support your brand’s story across every platform. Always polished, always on-brand.

  • Ongoing Design Support for Evolving Brands
    As your business grows, I offer monthly retainer options for clients who want consistent creative support. From seasonal updates to new campaigns, you’ll have a trusted design partner by your side — no brief too small.

Caliba Studio Services

The Work

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The Work 〰️

  • The Hideaway

  • Diane Eden Atelier

  • Rock Pool Park

  • Good Human Co.

  • Sharni Leigh Hair Studio

  • Tynan's View - Limited Edition

View Projects

Choose your Journey

Branding Foundations

Let’s set the stage for success with a custom logo, colour palette, typography, and more. This comprehensive branding package is crafted to launch your brand with impact—and support its growth for years to come.

Digital & Print Collateral

You’ve laid the groundwork, now it’s time to for the “roll out”. From packaging and menus to brochures, social assets and more, let’s create cohesive, on-brand design that connects across every touchpoint.

Website Design

If you’re dreaming of a beautiful, easy-to-use website, this is for you. I design custom sites using Squarespace, ShowIt, and (with a developer) Shopify platforms I’ve found work best for clean, strategic, and streamlined web design.

Ongoing Design

When you have the right designer, ongoing support is easy. We’ll jump on a call to map out your needs, and you’ll receive a custom proposal. I’ll be here to manage, maintain, and evolve your visual branding as your business grows.

  • "Amber is amazing!! She saw my vision before I even saw it and designed my logo and brand. She is very professional and super friendly. Highly recommend and will continue to work with her!"

    - Yvette, Finding Vettey

  • "So happy we found Amber to do our branding. First time using a designer and we feel so lucky and blessed to have been able to work with her. Amber's style exactly fitted our brand. Amber was very consistent, communicated very well and daily, met all deadlines and gave brilliant direction / feedback on our branding that I felt I learnt many new things. The final branding is absolutely amazing and we are over the moon with it. She's very professional and her style is amazing. I would highly recommend Amber."

    - Anton, Blanklines

  • "Amber listened to what I wanted and was able to translate that into examples of a logo and branding. She also listened to all my comments and made changes accordingly. Amber really helped me gain clarity on my branding and she went above and beyond to make sure I was satisfied. I would highly recommend her."

    - The Quiet Social Club

  • "I needed a talented designer to take on a logo project at short notice and thankfully, we came across Amber and hired her after seeing her work. The end result is excellent, we had as many variations as we needed and all of them were high enough quality to be the finished article. Amber communicated well throughout, presented everything very professionally and created extra design assets that we needed for our project. If you are after high quality, professional design done right, I would recommend Amber and will hire her again (if she is available) for future work."

    - Software Creation Academy