SQUATWOLF
SQUATWOLF
DURATION
1 Month
DURATION
1 Month
CLIENT
SQUATWOLF
CLIENT
SQUATWOLF
Brand Identity
Brand Identity
Brand Guidelines
Brand Guidelines
Brand Rollout
Brand Rollout
Pitch Deck
Pitch Deck
PROJECT OVERVIEW
PROJECT OVERVIEW
SQUATWOLF is a high-performance activewear brand born in Dubai and built for those who demand more—from their training and their style. As the brand grew in global recognition, it needed a custom logotype and brand guidelines that matched its bold, driven identity while elevating its aesthetic presence across digital and physical touchpoints.
SQUATWOLF is a high-performance activewear brand born in Dubai and built for those who demand more—from their training and their style. As the brand grew in global recognition, it needed a custom logotype and brand guidelines that matched its bold, driven identity while elevating its aesthetic presence across digital and physical touchpoints.
The Challenge
The Challenge
With an ambitious vision and a strong foothold in the fitness market, SQUATWOLF needed a distinctive logotype that conveyed power, precision, and style—without compromising versatility. The challenge was to design a brand asset that felt as dynamic as its audience: modern athletes who value form, function, and fashion. The identity needed to be sleek enough for high-end retail, yet strong enough to carry the weight of a performance-driven brand.
With an ambitious vision and a strong foothold in the fitness market, SQUATWOLF needed a distinctive logotype that conveyed power, precision, and style—without compromising versatility. The challenge was to design a brand asset that felt as dynamic as its audience: modern athletes who value form, function, and fashion. The identity needed to be sleek enough for high-end retail, yet strong enough to carry the weight of a performance-driven brand.
WHAT WE DID
WHAT WE DID
Amber designed a custom logotype that merges athletic intensity with contemporary refinement. Clean lines and assertive geometry give the wordmark its strength, while subtle detailing ensures visual clarity across apparel, packaging, and digital platforms. Alongside the logotype, we developed a robust set of brand guidelines—defining typography, colour usage, and visual hierarchy—to ensure consistency as SQUATWOLF continues to scale globally. The result is a visual identity as bold, disciplined, and future-focused as the brand itself.
Amber designed a custom logotype that merges athletic intensity with contemporary refinement. Clean lines and assertive geometry give the wordmark its strength, while subtle detailing ensures visual clarity across apparel, packaging, and digital platforms. Alongside the logotype, we developed a robust set of brand guidelines—defining typography, colour usage, and visual hierarchy—to ensure consistency as SQUATWOLF continues to scale globally. The result is a visual identity as bold, disciplined, and future-focused as the brand itself.
