Nestled in the Granite Belt of Queensland, Rock Pool Park is a luxury escape shaped by landscape and story. This brand was designed to feel grounded and soulful—balancing understated elegance with a raw, rural charm. Inspired by the land itself, each cottage was named using a traditional Aboriginal word that reflects its surroundings, bringing meaning to every stay. From the logo system to the earthy palette and tactile collateral, this identity invites guests to slow down, reconnect, and feel part of something timeless.