Based in the Cayman Islands and operating internationally, Kin & Kaizen is a consultancy blending community, creativity, and continuous improvement. As their branding partner, my role was to shape a visual identity that reflects their refined, strategic services while capturing the warmth of kinship and the momentum of growth.

The project encompassed a sophisticated wordmark, brand strategy, and an evocative visual language that balances elegance with boldness. I created a rich, nuanced color palette and a typographic system that conveys both professionalism and creative flair. Supporting assets included brand guidelines, custom collateral, and digital templates designed for a seamless client experience.

Every element was crafted to embody Kin & Kaizen’s ethos — from the subtle botanical motifs symbolizing new beginnings, to the confident tone of voice that positions them as both trusted advisors and creative catalysts on the global stage.